Do You Buy Barilla Pasta? Don't.

Back on an anti-discrimination roll (see recent post here about former president George H. W. Bush--kudos--being a witness at the wedding of a long-time gay friend couple).

According to this Reuter's article, the chairman of Barilla's pasta is homophobic, despite later efforts to backpedal.

ROME, Sept 26 (Reuters) - Guido Barilla, chairman of the world's leading pasta manufacturer, prompted calls for a consumer boycott on Thursday after telling Italian radio his company would never use a gay family in its advertising.

"I would never do (a commercial) with a homosexual family, not for lack of respect but because we don't agree with them. Ours is a classic family where the woman plays a fundamental role," Barilla, 55, said in an interview with Radio 24 on Wednesday.

You know what to do.